Concepts of I LOVE MY TYPE

At I LOVE MY TYPE, everything begins with a feeling – and grows into a concept. Each one holds its own focus, yet they’re all connected through a shared belief: that life is a process, and every moment – beautiful or messy – has meaning.

Where design meets emotion

Our concepts are more than categories – they’re ways of seeing and creating.

They guide how we design, write, and share – across art prints, stationery, workshops, and collaborations.

You’ll find traces of them everywhere: in our words, our visuals, our tools, and the stories we tell.

Every concept is a reminder — a way to see ourselves, each other, and life with a little more love and awareness.

Kathrine Højris, founder and designer

I love my type

Self-acceptance & authenticity

The foundation of our universe. I love my type is a reminder to love who you are – your quirks, your pace, your process.

It’s about embracing yourself fully, with kindness and honesty, even when you’re still becoming.

Through words and visuals, this concept encourages authenticity over perfection — reminding you that real beauty lives in truth, presence, and self-acceptance.

You’ll find it in everything we create, from art prints to affirmations — all designed to reflect what it truly means to love your type.

I am

Personal growth & self-reflection

I AM is about turning inward – finding strength, clarity, and compassion in your own process.

It’s a reminder that growth begins within, and that slowing down is often the most powerful way to move forward.

The I AM concept invites you to reflect, to listen, and to connect with who you truly are – not who you think you should be.

Through journals, reflection cards, and vision workshops, I AM helps you stay close to yourself – to trust your journey and remember that you are enough, just as you are.

You are

Love & appreciation

YOU ARE celebrates the beauty we see in others.

It’s about expressing love, gratitude, and appreciation – in words, in gestures, and in all the small ways that connect us.

Whether it’s a handwritten note, a kind message, or a thoughtful gift, YOU ARE is a gentle invitation to say I see you.

This concept lives through cards, prints, and reminders created to share – small tokens of love that ripple outwards, one message at a time.

We are

Connection & togetherness

WE ARE is a celebration of belonging.

It’s about the invisible threads that tie us together – friendship, family, community, and shared purpose.

This concept reminds us that we’re stronger when we stand together, that empathy is power, and that joy expands when shared.

Through collaborative projects and visual expressions of unity, WE ARE reflects the heart of connection – because we are not meant to do life alone.

Emotions

Awareness & acceptance

EMOTIONS is an invitation to feel – fully, freely, and without judgment.

It reminds us that every feeling has meaning and that even the difficult ones hold wisdom.

Joy, anger, sadness, fear, love – they’re all part of what makes us human.

This collection celebrates emotional honesty as a path to understanding and balance.

Through our “All Emotions Are Valid” series and related works, EMOTIONS encourages awareness, compassion, and the courage to feel it all.

It all connects

Each concept reflects a facet of what it means to be human – together, they tell the story of I LOVE MY TYPE: From the heart, for the process